The Global re-launch of Vidal Sassoon for P&G. Bringing this iconic brand back to life involved creating an entire portfolio of assets from tvc to ecomm and all the digital spaces in between. We went to London to work with the Sassoon Academy to recreate and modernize some of the most iconic hair cuts.
MY ROLE: ASSOCIATE CREATIVE DIRECTOR
COPYWRITER: Mary-paula allegaert
Creative director: stephen wille
AGENCY: atelier lb
