FIT ME IS MAYBELLINE NEW YORK’S BEST SELLING FOUNDATION FRANCHISE. IT TRUELY DOES HAVE A FIT FOR EVERYONE. as the largest global franchise these 360 campaigns represented beauty all over the world, each campaign consisted of unique assets for each major makeup market.
I’M MORE THAN
A SHADE.
2019 campaign
MY ROLE: CREATIVE DIRECTOR
copywriter: karen mcintyre
Photographer: Alexi Lubomirski
PRODUCT PHOTOGRAPHER: KEATE
CGI: LVLY - JP DAMBORAGIAN
Director: Amilcar Gomes
RETOUCHCING: NORKIN
AGENCY: GOTHAM
KEY VISUALS
USED ACROSS THE USER EXPERIENCE, PRINT, INSTORE, ECOMM, WEBSITE, SOCIAL.
FIT ME AS I AM.
2018 campaign
KEY VISUALS
USED ACROSS THE USER EXPERIENCE, PRINT, INSTORE, ECOMM, WEBSITE, SOCIAL.
FIT ME - SHADE MATCHING EXPERIENCE
In 2018, the MNY client and I, flew down to Brazil for a five day shade matching session, where we fit over 400 women with their Fit Me shade and photographed all 64 shades. The results gave the fit me franchise a visual shade matching system that was used across THE ENTIRE USER EXPERIENCE.
5,235,627 WOMEN IN NYC. ONLY FIT ME FITS THEM ALL.
2017 campaign