When L'Oréal decided to launch Essie Worldwide we needed to make sure it was unique to Essie and her meticulous love of color.
Each nuance of color had it’s moment to shine. we worked with some of the best product photographers and prop stylists to achive these beautiful textures.
it also gave us all an excuse to get our nails done.
LAUNCH CAMPAIGN
GLOBAL CREATIVE DIRECTOR: JANE MAUKSCH
MY ROLE: ASSOCIATE CREATIVE DIRECTOR
COPYWRITER: GRACE CHU
RETOUCHER: NORKIN
AGENCY: GOTHAM
Essie Butterfly
PHOTOGRAPHER: TRAVIS RATHBONE
MY ROLE: CREATIVE DIRECTOR
PHOTOGRAPHER: DARRIN HADDAD
RETOUCHER: NORKIN
AGENCY: GOTHAM
