A yummy campaign to introduce mny’s buttercream lipstick to a dull lifeless natural lipstick world.
COLOR SO YUMMY.
YOU CAN TASTE IT.
2022 campaign
Yummy ASMR
For our digital video we wanted to make sure the sensorial feeling of the lipstick came across. So we partnered Claire Benoist’s yummy textures with some ASMR SFXs.
MY ROLE: CREATIVE DIRECTOR
COPYWRITER: KAREN MCINTYRE
Beauty Director & Photographer: Jennifer Massaux
Product Director & Photographer: Claire Benoist
EDIT: LVLY - JOE SIEGEL
RETOUCHING: NORKIN
AGENCY: GOTHAM
