NOT JUST MASCARA.
NEW SNAPSCARA.
When Maybelline, the #1 mascara brand, launches a new mascara you know it has to be good. For the launch of Snapscara we knew it had to be different. Because, this wasn’t just mascara this was new Snapscara. A product designed differently for those want more from their mascara. We created a unique campaign tailored to user experience in store and online.
MY ROLE: CREATIVE DIRECTOR
copywriter: karen mcintyre
Director: LAURENT CHANEZ
EDIT: LVLY - OLIVIER WICKI
AGENCY: GOTHAM
UNIQUE SOCIAL CONTENT
SNAPSCARA IS A PRODUCT MADE FOR A LARGE RANGE OF WOMEN. WHICH REQUIRED UNIQUE CONTENT FOR EACH CONSUMER AGE GROUP. WE CONCEPTED OUR VIDEO CONTENT TO BE MODULAR SO IT COULD BE FOCUSED FOR THE DIFFERENT USERS AND SOCIAL PLATFORMS. ALLOWING CONSUMERS TO HEAR THE MESSAGE THAT RESONATED BEST WITH THEIR LASH NEEDS.
SOCIAL TAKEOVER
For the launch of Snapscara, MNY built excitement with a TAKEOVER of fun gif content.
NOT
CLUMPY
NOT
FLAKY
NOT TOUGH
TO TAKE OFF
Print and instore campaign
this CAMPAIGN WAS DESIGNED TO SURPRISE AT EACH TOUCHPOINT OF THE USER EXPERIENCE. We broke the standard mascara design cues to come up with a refreshing world that made snapscara stand out.
