Right after covid hit, maybelline launched new sky high mascara. and while makeup sales were going down across the globe, sky high sales were going up!
SKY HIGH
GLOBAL LAUNCH
2021 campaign
LAUNCH CAMPAIGN
COPYWRITER: LINDSEY SPEIRS WEISS
PHOTOGRAPHER: ALEXI LUBOMIRSKI
PRODUCT PHOTOGRAPHER: KEATE
CGI/ EDIT: LVLY - JP DAMBORAGIAN
DIRECTOR: CASS BIRD
RETOUCHCING: NORKIN
AGENCY: GOTHAM
SOCIAL CONTENT
COPYWRITER: LINDSEY SPEIRS WEISS
DIRECTOR: HAO ZENG
AGENCY: GOTHAM
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