the 2021 GLOBAL launch of green edition was maybelline’s FIRST CRADLE TO CRADLE INITIATIVE. THIS 360 TOOLKIT, PROVIDE COUNTRIES WITH A PORTFOLIO OF ASSETS FROM LONG FORMAT FILMS ALL THE WAY DOWN TO ECOMM TEMPLATES AND IMAGERY.
IMPACT ON YOU
NOT ON THE PLANET
2021 campaign
MY ROLE: CREATIVE DIRECTOR
COPYWRITER: KAREN MCINTYRE
DIRECTOR: TIM BROWN
PHOTOGRAPHER: JENNIFER MASSAUX
PRODUCT PHOTOGRAPHER & DIRECTOR: CLAIRE BENOIST
EDIT: LVLY - JP DAMBORAGIAN
RETOUCHCING: NORKIN
AGENCY: GOTHAM
SOCIAL LAUNCH VIDEO
CAMPAIGN ICONOGRAPHY & IMAGERY
FULL COVERAGE
NOTHING TO HIDE.
IMPACT
ON YOU.
LESS ON
THE PLANET.
