when maybelline launched express brow we knew instantly the the nyc subway was going to be our inspiration. turns out applying brows is easier than taking the subway!
MY ROLE: CREATIVE DIRECTOR ART DIRECTOR: HANNAH JUNIOR COPYWRITER: KATY SHESH DIRECTOR &PHOTOGRAPHER: JENNIFER MASSAUX EDIT: LVLY - JP DAMBORAGIAN RETOUCHCING: NORKIN AGENCY: GOTHAM
SOCIAL EXPERIENCE
SINCE EXPRESS BROW WAS NEW FOR MAYBELLINE WE CREATED A ROBUST TOOLKIT TO HELP GUIDE THIS ENTREE LEVEL CONSUMER.